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Throughout ages, success and money have always been correlated with each other. Enterprises and individuals who have been able to generate the most money have dominated the market and become examples in their respective fields.
However, is the factor of how much money they make a reliable metric to evaluate whether they successfully executed their entrepreneurship? Was making money their primary goal, which resulted in their success?
This topic has been extensively discussed amongst business pioneers, and a high majority of them have agreed against it. Most of them suggest that a successful entrepreneurship is not about making money but creating a unique and profitable goal that can cater to a specific necessity of the society.
The most successful entrepreneurs haven’t gained millions and billions because they aimed for it. The money that they have received is just a byproduct of well-executed entrepreneurship, and that was achieved by having a clear and definite goal.
Explaining the fundamental qualities of those who have successful entrepreneurs, Sadhguru, a renowned Indian Yogi and author, says:
“For an entrepreneur, I know money is important, but money does not come because you desire money. It comes because you do something well. If you think only about money, that means in my understanding, you are only interested in the consequence, not the process. Those who are only interested in the consequences and not in the process will only dream about it, they will not do it.”
Because a lot of startups and entrepreneurs rush towards making money, they either can’t get their desired outcome or end up getting bankrupt. Therefore, having a clear and unique goal is extremely necessary to survive and prosper in this densely competitive market.
While there are numerous reasons for having a goal, here are a few major benefits that will convince you why you should give a goal to your entrepreneurship:
With a well-defined goal, you will have a precise direction to channelize your resources and get the desired results that you are looking for. You can create a precise and focused plan that can help you succeed and generate revenue quickly.
It also helps you to relay the crux of your business to your employees and help them understand the importance and necessity of their efforts.
Goals provide you a metric on the basis of which you can measure how much you have grown and at what pace you should grow. In addition, you can analyze the reliability of your plan and evaluate whether you need to change it or not. It can also help you evaluate the performance of your employees and help them improve to provide desirable results.
As a goal helps you focus on what is important, it can provide clarity when it comes to decision-making. It gives you a perspective of where you want to be in the future and which decisions will help you get there quickly.
Having a definite goal can also become a great source of motivation for you and your employees. When you can see that your organization is getting nearer to its primary goal, you feel more motivated to give your optimal performance and reach that goal as quickly as possible. Similarly, if your employees can see that their efforts are progressing the organization in the right direction, they will be motivated to do their best and strive to become better.
While money can measure the success of your business, it can not guide you to prosperity. The only thing that can guide you to success is having a goal, having a vision.
With a precise and well-defined goal, you can provide a direction to your efforts that can assure you a sure shot of success. It can help you measure your growth and assist you in making crucial decisions for your business.
But, who said that you need to trudge through this path alone? Instead, you can find a partner who can assist you in creating that ultimate goal. And Ziga is here to help you with that.
Ziga is a social network of entrepreneurs that can help you collaborate with other visionaries and find entrepreneur partners. Are you interested in becoming a part of a global entrepreneur network? Click here to create your profile.