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Dropping your 9 – 5 job and coming up with a great idea is just 50% of what it takes to start your own business. The rest is on how you attract your target audience and increase your sales. And that’s where your true skills as an entrepreneur will be tested.
When it comes to sales, everything depends on that first customer who purchases your product/service. That one transaction transforms you from an employee and awards you the title of being an entrepreneur.
To help take that huge step, we have consolidated a guide that can assist you in capturing your first client.
The first and foremost step is to identify your product and your ideal target audience. This will help you channelize your efforts more productively and minimize unnecessary expenses. Along with that, you should also research what kind of products your competitors are selling and their tactics.
As an amateur entrepreneur who is just entering the market, it is understandable that a lot of people might not know you. And if they don’t know you, they will be hesitant to do business with you.
Hence, you should target people from your network and try to connect with people you know. They will be more willing to bet on you and can also help you create awareness of your product.
Now that you have a specific set of potential clients in front of you, you need to pitch your product/service to them. Create a detailed presentation that can easily introduce them to all the features and portray your product/service as the ideal solution to their problems.
A helpful tip: Be flexible with your prices and other offers when you are starting to pitch. Even if you are just breaking even with the prices, it is important to make your first sale at the moment.
There is a fair chance that you might not be able to get your first client on the first pitch, or the second pitch, or even on the tenth. So, until you can find a person who is ready to become your customer, improve your pitch and try to make it more convincing to your audience.
Taking feedbacks from those to whom you have already pitched your idea can be really helpful for that. They can help you figure out the loopholes in your pitch and suggest you how to become more convincing.
It is necessary to have a strong network within your industry to quickly publicize your brand and increase your traffic organically. You can attend various events, exhibitions, and Business Referral Network groups related to your specific domain.
You can also collaborate with other professionals in your industry. While the idea of partnering up with your competition might seem precarious, in a densely competitive market, it can really help you create a strong base and attract more clients.
The good old discount trick has never failed entrepreneurs. People are still attracted to discount offers and feel more accomplished to buy at a lesser rate. You can provide limited offers to motivate your customers and convert potential clients.
On average, a person spends around 2 ½ hours every day browsing through social media. That is a lot of screen time that can be used to market your services. Hence, you must have a good social media presence to attract clients quickly.
If you will adhere to these steps and make dedicated efforts to implement them, you will surely score your first client in no time. Make sure that you are confident in your product and try to show the potential of your product/service.
However, if you are looking for a companion or partner who can assist you in this endeavor, Ziga is here to help you with that.
Ziga is a social network of entrepreneurs that can help you collaborate with other visionaries and find entrepreneur partners. Interested in becoming a part of a global entrepreneur network? Click here to create your profile.